Breakfast Meeting: Homogeny in the men’s market – November 2017

In collaboration with

This breakfast roundtable took place on Wednesday 22nd November 2017.

Are male focused brands guilty of blending into one?

At this roundtable breakfast, we debated the rights and wrongs of conformity in the men’s market – when does fitting in help a brand to grow? and when does following the crowd limit opportunities to be noticed?

Bearded hipsters, tailored gentleman and heritage connotations are prevalent in the creatives of emerging and established men’s brands. This can be a positive, in that the consumer can quickly categorise a brand’s market position as premium, or a negative, given the resulting difficulty in generating brand recollection.